![]() These early adopters know the importance of staying new and fresh when targeting a younger market. Several brands are already taking advantage of Tumblr to target the youth market. Tumblr is the perfect platform to engage with the 16-24 year old demographic which makes up nearly 50% of the sites users. 36% would rather be on Tumblr than hang out with friends.Īs the social media network continues to grow in Australia, the potential it holds for small and large businesses is astronomical.33% would rather use the platform than sleep.The easily digestible content and universal appeal of the content has led to some fanatical followers. The social media site’s success comes from the simple fact that users can post images, gifs, videos, short posts and blogs with relative ease. With 4.5 million users as of January 2016, it is Australia’s 5 th most popular social media site just after Instagram. It is the 6 th most popular social media site by user base in the world and with nearly a third of the sites users residing in the United States, the microblogging behemoth is picking up traction here in Australia. Tumblr is currently the world’s largest microblogging site, boasting over ![]() But to businesses it’s an untapped marketing resource with huge potential for personal customer engagement. Tumblr Marketing: Social Media Tumblr to most consumers is a microblogging site where they can find pretty, funny pictures with quotes overlayed on top of them.
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